For those of you who are unfamiliar, Infographics are a visual collection of information. This information can be displayed as a graph or diagram, even a flowchart or cartoon. Infographics use these images to convey a visual representation of the “data” that accompany them.
People like to look at things. Visual stimulation is one of the most valuable tools available to your marketing strategy. Infographics help add a certain level of appeal to content heavy messages. They’re a great way to keep a prospective patient’s attention when they’re doing their research.
You’ll show your expertise. Medical blogs aren’t uncommon, and if you’re thinking of throwing your hat in the ring, you’ll have a lot of competition. Infographics are a great way to establish yourself among your competitors and keep the readers attention, while showing your expertise and willingness to keep up with the times!
The Share Factor. The great part about putting your name and expertise on an image is the ability to share. When your infographic is shared, not only does it present you to a group who may not have seen you before and spread knowledge of your name, but it establishes you as a source of knowledge, expertise, and skill, which will draw people to you and your practice.